Pages that are easy to read

Use short sentences (around 25 words)

Words with four or more syllables are considered difficult to read. If you need to use long or difficult words, try to keep the overall sentence short.

Avoid long pages

If your page is very long, consider breaking the content up into other pages and linking them together. Think one user need per page. Do not use accordions to hide content, these are hard to navigate and create a barrier to accessing the content.

Use headings to split up content

People tend to scan web pages, so avoid chunks of text. By using clear, actionable headings, you’re helping people navigate your content and find content relevant to them. Headings are also good for people using assistive technologies and screen readers.

Structure the page logically

Start with the most important information first and then lead the user through the process.

Add a summary to describe the page

A summary should expand on the title of the page, not repeat it. It should indicate to the user if this page is for them without them having to read the rest of the page. For example, ‘You can use this calculator to work out an amount of child maintenance for your children.’

Avoid using jargon words

Unless you’re writing something for a specific industry, you should avoid using jargon in your writing. Be certain that jargon is only used when it’s appropriate for the target audience.

Write to a reading age of a 9 year old

Writing for a reading age of 9-years-old helps to ensure that your website can be used by a wide range of people. This includes people who find reading difficult and people with English as a second language.