When you are referring the user
You should also address the users as 'you' where possible. Your content often makes a direct appeal to people or businesses to take action or read guidance.
For example: You must apply within four weeks of receiving a letter.
When you are referring the council
When referring to ourselves you should use ‘we’ or ‘our service’ because users know who we are as they're on our website.
Avoid using ‘the council’ or 'Westmorland and Furness Council' unless it's for legal reasons.