Active voice Use the active rather than passive voice. This will help us write concise, clear content. Addressing the user and ourselves How you should address the user and how to refer to Westmorland and Furness council. Frequently asked questions (FAQ's) Frequently asked questions (FAQ's) and why we don't use them. Gender neutral text Content writing using gender neutral text. Legal language How to help users by using plain English wherever possible. Linking to other content When to link to content on other sites. Pages that are easy to read How to structure content so it's easy for users to find and understand information. Plain English How to write content that's accessible and easy for anybody to use.
Active voice Use the active rather than passive voice. This will help us write concise, clear content.
Addressing the user and ourselves How you should address the user and how to refer to Westmorland and Furness council.
Pages that are easy to read How to structure content so it's easy for users to find and understand information.